8. Google Ads and Conversion Tracking
Uthanda ICT uses Google Ads to advertise our services and measure the effectiveness of our advertising campaigns.
We use Google Tag Manager to manage certain website tracking technologies, including Google Ads conversion tracking.
If you visit our website after interacting with a Google advertisement, Google may use cookies or similar technologies to help determine whether that interaction resulted in an enquiry or another relevant action.
For example, when a visitor successfully submits an enquiry form, a conversion may be recorded. This allows Uthanda ICT to understand whether our advertising has resulted in a genuine website enquiry.
Information processed for advertising measurement may include:
- Browser and device information
- Advertising and cookie identifiers
- Referral information
- Pages visited
- Website interactions
- Whether a specified conversion action occurred
Our advertising and analytics technologies are managed in conjunction with the cookie preferences selected through our website’s cookie consent system.
You can learn more about how Google handles information by reviewing Google’s privacy information at Google Privacy & Terms.